Life On and Off an Acreage

In-sights into moving from an Acreage back to Town, plus a few things I find of interest.

Two things that horses are scared about:

1. Things that move
2. Things that don't move

February 16, 2011

Now and Again, a Guy can Win One!

Before Christmas I took offense at a commercial , that to me, was offensive. I wrote to Advertising Standards Canada voicing my complaint. Some time later, I received a reply that the ASC disagreed with me, but that I could ask for a review by the Consumer Response Council. As I still felt very strongly about the message being aired, I requested the review.

This review was done by a council of advertisers, advertising agencies, the media and members of the public. These are all volunteers that spend their time reviewing complaints such as these.

Today, I received an email from the Advertising Standards Canada, saying that the commercial had been reviewed, and my concerns were justified!

They also stated that the commercial is no longer being aired!

What I learned from this:

1. One small voice can make a difference!

2. There is a Government system that actually seems to work!

3.Big Companies can be challenged successfully at no cost!

4.What we see, and do not like, can, in some cases, be corrected!

Having said all this, I will be watching to see if this type of advertisement resurfaces.

Unfortunately, I cannot post the response without written permission from the Advertising Standards Canada, as it is deemed privileged, confidential, and is copywrited. I am satisfied that the commercial is off air, hopefully, permanently.

So, for all those out there that are cheesed off, write the letter, write the e-mail or contact your government representative, as they are there to help.
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10 comments:

Karen said...

Ian, good for you! I'm guilty of not doing things like that. Thanks

texwisgirl said...

Congrats on standing up for something you believed in - and got corrected!

Gregg said...

God for you Brother! Congrats!

Rising Rainbow said...

Woo Hoo! Good for you. I think we all need to find our voices. I t really can make a difference.

Gail said...

It is good to be heard...now, curiosity killed the cat, you know I am wondering what the commercial was!

Chai Chai said...

Amazing, Seems conservative activism is beginning to work.

peihome said...

Good for you, Ian.

Although I find most of advertising and media offensive in one form or another, I'd never have sent that letter.

Lisa @ Two Bears Farm said...

Wow! What an accomplishment!

S. Etole said...

It's good to know that you were heard ... and that action was taken. Thank you for taking a stand.

Jane said...

Great job! So happy to hear a little good news for a change. I am so glad you won this one. I 'll just sign myself shocked but happy!Blessings jane